Do you have a phone in your pocket, a great idea, and the desire to create videos that actually go viral? 👀If you have you ever wanted to…

⚡ create marketing content for Tartu Student Days
⚡ produce an advertisement-style clip for A. Le Coq 🍻
⚡ or simply test whether your content has what it takes to go viral online

…then you’re in the right place 😉

The “Challenge: go viral” is a social media challenge organized by the University of Tartu Marketing Club, where participants aim to create an engaging video and attract as much attention as possible on social media.

🏆 The winner will be the video that collects the highest number of points, calculated using the following simple rule: 1 like = 1 view = 1 point

Prizes will be awarded in three categories, provided by A. Le Coq, Tartu Student Days, and the Marketing Club 🏅 In addition to the main prizes, special awards may also be given depending on the submissions — for example, the most aesthetic, funniest, or most creative video. Winners of the main prizes will also receive free membership in the Marketing Club for the next season, which gives access to exclusive training sessions, club events, and exciting projects.

🏁 You can participate in two categories: general category and A. Le Coq Special

How to participate

⚡ Post the video on TikTok
⚡ If you want additional points, post the video on Instagram as well
⚡ Add the required hashtags and tags
⚡ Fill out the registration form
⚡ Be at least 18 years old

👀 Bonus points – Posting the video on Instagram automatically gives +500 points, regardless of follower count or actual views. It is not possible to receive more than 500 bonus points from Instagram.

!! If the video is missing the required tag or hashtag, it cannot participate in the challenge !!

Videos can be submitted for evaluation through the registration form from April 20 to May 1 (23:59). You may participate with multiple videos, but only one video — the most successful one — will be considered.

💥REGISTRATION 💥20.04 – 01.05 (at 23:59) 💥

Participation in the general category
To participate in the general category, the video must be posted on TikTok, tag @tartutudengipaevad, and include #tudengipaevad2026. In addition, the registration form must be completed.

The content of the video must be clearly related to Tartu Student Days and should essentially function as promotional content. For example, you could feature a Tartu Student Days event, Villem, or share the atmosphere/experience of Student Days — but do not feel limited by these ideas! Let your creativity run free, and if you have any questions, write to us at tuturundusklubi@gmail.com. Videos containing provocative or inappropriate content — alcohol consumption, dangerous stunts, nudity, vandalism, drug use, or other inappropriate or illegal activities — will not be considered.

Participation in the A. Le Coq Special
To participate in the A. Le Coq Special, in addition to #tudengipaevad2026 and tagging @tartutudengipaevad, participants must also include #elusonmaitset and @elusonmaitset.

The goal of the video is to create a promotional clip for A. Le Coq. Videos must not depict alcohol consumption or promote drinking alcohol. Content created by participants does not represent the official views of A. Le Coq or the organizers and is considered the personal creative work of the participants. Videos containing provocative or inappropriate content — alcohol consumption, dangerous stunts, nudity, vandalism, drug use, or other inappropriate or illegal activities — will not be considered.

👤 Participation is possible individually or as a team. Teams may consist of up to 3 people, and all team members must be listed in the registration form. More people may appear in the video, but only those listed in the registration form will be eligible to receive the prize.

 

❗FREE LECTURE – “Marketing in an Hour” will be taught solely in Estonian❗

WHEN: April 21
WHERE: UT Delta Study Building
FOR WHOM: Open to everyone interested

CONTACT: tuturundusklubi@gmail.com

 

End of the Challenge

On May 2 at 13:00, the organizers will count the points of the submitted videos (likes + views) and determine the winners in the two categories. If a video goes viral after the deadline the winner of the challenge will not be changed — to improve your chances of winning, it is smart to post as early as possible! The winners will be announced on social media. After that, participants can collect their prizes starting from May 4 at the Marketing Club office in the UT Delta Study Building.

Registration Terms

By filling in the registration form, the participant confirms that they have read the challenge terms and agree to follow them. The organizers have the right to disqualify content without providing justification. The University of Tartu Marketing Club, Tartu Student Days, and A. Le Coq may use the content posted to TikTok on their own channels without prior agreement or additional compensation. Videos may not depict alcohol consumption, advertise alcoholic beverages, or promote alcohol consumption or excessive drinking — such content will be disqualified. Content that violates the laws of the Republic of Estonia, public order, or the rights of third parties is also not allowed. The organizers have the right to disqualify or remove from the challenge any content that violates these terms or may harm the reputation of the organizers or partners without an explanation. The participant is solely responsible for the content they create and for its legality. The participant is responsible for ensuring that all persons appearing in the video have given their consent and have read the registration terms. The organizers of the event reserve the right to amend the challenge terms at any time.